Soju
A Generative AI exploration of Chinese baijiu packaging, blending cultural heritage, craftsmanship and contemporary design. Inspired by traditional Chinese symbolism, calligraphy, art and materials, the project explores how AI can reinterpret centuries of drinking culture to create distinctive new bottle and packaging identities.
Year
2023
Type
Generative AI
Client
Baijiu
Soju
Details
Soju
A Generative AI exploration of Chinese baijiu packaging, blending cultural heritage, craftsmanship and contemporary design. Inspired by traditional Chinese symbolism, calligraphy, art and materials, the project explores how AI can reinterpret centuries of drinking culture to create distinctive new bottle and packaging identities.
Year
2023
Type
Generative AI
Client
Baijiu
Soju
Details
Soju
A Generative AI exploration of Chinese baijiu packaging, blending cultural heritage, craftsmanship and contemporary design. Inspired by traditional Chinese symbolism, calligraphy, art and materials, the project explores how AI can reinterpret centuries of drinking culture to create distinctive new bottle and packaging identities.
Year
2023
Type
Generative AI
Client
Baijiu
Soju
Details



























