A location-based spatial commerce pilot transforming the city into an interactive LEGO discovery experience. Using TOKUGO’s Spatial Commerce Layer, consumers discover LEGO activations, products, rewards and immersive AR experiences as they move through physical locations. From map-based discovery and navigation to interactive moments, gamified challenges and in-store redemption, the pilot connects digital engagement directly to real-world footfall and conversion — while giving LEGO measurable insight into discovery, movement, engagement and retail behaviour. Built on mobile today. Smart glasses-ready for tomorrow.