Bacardi
BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.
Year
2022
Type
Digital Innovation (Web3)
Client
Bacardi
Bacardi
Details
Bacardi
BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.
Year
2022
Type
Digital Innovation (Web3)
Client
Bacardi
Bacardi
Details
Bacardi
BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.
Year
2022
Type
Digital Innovation (Web3)
Client
Bacardi
Bacardi
Details



























