Amara

Gaël Dubé

Amara

Gaël Dubé

Bacardi

BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.

  • Year

    2022

  • Type

    Digital Innovation (Web3)

  • Client

    Bacardi

Bacardi

Details

Bacardi

BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.

  • Year

    2022

  • Type

    Digital Innovation (Web3)

  • Client

    Bacardi

Bacardi

Details

Bacardi

BACARDÍ reinvented the mixtape as a Web3 music experience supporting emerging female producers. NFT tracks turned fans into “fanvestors,” sharing streaming royalties through smart contracts and creating a new relationship between artists, fans, music and ownership.

  • Year

    2022

  • Type

    Digital Innovation (Web3)

  • Client

    Bacardi

Bacardi

Details